In anticipation of the 2019 Women’s World Cup, Nike approached us to create a rich, Virtual Reality experience that allowed shoppers to engage in a realistic soccer experience like no other.
With a limited timeframe, how could we create a compelling reason to bring shoppers into Nike’s flagship Los Angeles store, while utilizing the limited physical footprint on site? Our challenge was to build a fully immersive VR game that ensured maximum engagement and fun, while providing a live updated leaderboard to create intense competition among users day to day, and week to week.
We worked with Nike’s digital team as well as their in-store staff to build out an experience that not only provided a fun game in celebration of Nike’s partnership with Team USA, but provided the full buildout spec and on-site training to ensure Nike store staff could run the experience smoothly day to day without any hangups.
Exciting VR experiences on-site give shoppers an engaging and fun way to interact with the Nike brand and increase time spent in the store. With the rollout timed to the leadup of the 2019 Women’s World Cup, Nike was able to bring shoppers into their physical stores and drive passionate engagement in support of Team USA through a unique experience that continued to expand the Nike brand’s reputation for delivering unique activations nationwide.
