Augmented Reality

Ralph Lauren
x Roblox

In celebration of the 2021 Ralph Lauren x Roblox collaboration, users could scan any Ralph Lauren logo with the Snapchat app to unlock this Lens.

Project Overview
In the Lens, users are pulled into a comic-book world where they can look around at a panoramic Winter comic-book experience filled with Roblox characters wearing the digital Ralph Lauren outfits from the collaboration. Users are given a a try-on opportunity to see themselves in the matching human outfits that could be purchased for real!
Type of Experience
Virtual Try On AR
Technology Used:
Body Tracking, Head Tracking
4-5 weeks
Watch our demo video:
Snapchat: Scan this code
to try the Lens yourself
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Social AR