Augmented Reality

Amazon Prime
x Cinderella

Partnering with Amazon Prime to bring Snapchatters a realistic virtual try-on experience with Camila Cabello’s iconic Cinderella dress!

Project Overview
Celebrating the magic of Amazon Prime Video’s remake of Cinderella, using full body 3D tracking and fabric simulation, Snapchatters can spin around in Camila Cabello’s iconic dress and customize it with different colors making anyone feel like a princess!
Type of Experience
Virtual Try-On AR Lens
Technology Used:
Full Body Tracking
6-8 weeks
Watch our demo video:
Snapchat: Scan this code
to try the Lens yourself
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Social AR