In preparation for the holiday shopping season, we rolled out a Snapchat Lens to match the iconic Mercedes commercials and brought a high-quality digital rendering of the gift-wrapped G-Wagon to users everywhere. Using Surface Tracking technology, users can see the G-Wagon in their environment, play with its scale, examine it up-close, and tap to see a fun, unwrapping animation. On the selfie side, they see themselves in a snowy environment with G-Wagon keys in hand, to imagine what it’d be like to own one in real life.
Type of Experience
Hand Tracking, Surface Tracking