Project Overview
We were thrilled to partner with Louis Vuitton on a series of fashion product virtual try-on Lenses to test if augmented reality (AR) could be a valuable use case for Louis Vuitton’s audience. In each Lens, we captured the likeness of Louis Vuitton’s luxury product to meet their high standard for quality. Through these experiences, AR has proven to be a success for Louis Vuitton, which has led to further AR activations for their fashion products.
Type of Experience
Shopping AR
Technology Used:
Foot Tracking, Hand Tracking, Head Tracking
Timeline:
5-8 weeks
