One of the most beloved channels on YouTube, CollegeHumor has reached over 6.4 billion views and 13.4 million subscribers. As IAC looks to the future, we helped them bring the quirky and hilarious CollegeHumor brand into a new era with of exclusive and ad-free videos, podcasts, comics, and chats on a one-of-a-kind subscription platform.
Turning Point’s previous apps had been utilizing a template so their team found that it limited their rich content library and desire to bring an unparalleled experience to their audience. Our challenge was to build a new experience from the ground up without sacrificing the ease of use and simplicity that users had grown to love.
Because a large number of Turning Point’s users enjoyed the app daily, we introduced a “Today” section, making the newest daily resources just one tap away. Along with overhauling the UI, we enhanced search and filtering, improved the media player’s functionality and performance, and introduced an offline mode.
It has been exciting to see the ways that the new Turning Point app has reached their long time supporters as well as new ones. With a fresh approach and vision for their on-demand platform, Turning Point has set the tone for the future of what their ministry can accomplish digitally.
