Overview
Seeking to increase their edge in the e-commerce market, Walmart approached us to explore what an innovative virtual reality shopping experience could look like.
Virtual Reality
Walmart
VR Fishing
Paving the way for the future of e-commerce with an immersive virtual reality experience for Walmart stores.
Challenge
Walmart wanted to explore how VR could be leveraged to enhance the consumer experience through contextual shopping. We needed discover what it would look like for a customer to actually use the products they are shopping for.
Solution
We created a shopping experience that educates consumers on specific fishing products and transports them to different environments. Consumers get a better sense of how the equipment operates and an idea of its physical size.
In Conclusion
Experiential shopping makes room for brands to engage with customers in exciting new ways. Our experience showcased the realm of possibilities that lie at the intersection of VR and e-commerce.
Once the project was completed, we had the opportunity to showcase the experience at Store No. 8’s Innov8 event.
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