As a collaborator on Sony’s VR initiatives for the past 18 months, we were recently tasked to help promote the home release of Jumanji: Welcome to the Jungle, by creating two AR experiences that can match the immersive world of the movie.
Available in stores like Walmart and Target, shoppers can unlock a special Snapchat 3D World Lens found on copies of the Blu-Ray and DVD. Scanning the Snapcode places the user’s real-life environment into the dangerous jungles of Jumanji. True to the Jumanji-verse, users will need to solve riddles, uncover shiny treasure and contend with a larger-than-life animal.
Going beyond the standard bonus features of bloopers and extra footage, a second Easter egg Snapcode is hidden inside of the packaging — a reward for shoppers who solve the riddle and purchase the movie. In this exclusive experience, users can interact with the Jumanji board game and see scenes unfold starring the cast of the hit movie.
Not only were we pushing the limitations of what a Snapchat World Lens can do, but we were also excited to be part of the first time Snapcodes have been used on home entertainment packaging.
With the Snapchat partner program taking flight in December, we are already helping amazing brands expand into the world of AR. With our close relationship with Snapchat, we hope to link more companies, big and small, to the Snapchat audience and make AR widely available.
Experience the lens yourself, scan the code below in Snapchat to unlock:
Read more about our Jumanji Snapchat Lenses in our feature in AdWeek.