Snapchat’s introduction of Lenses, evolving from simple effects to immersive augmented reality (AR) experiences through World Lenses, established the app as a global AR leader. This innovation solidified Snapchat’s position as the premier consumer platform embracing AR as a core product component.
Now, Snapchat is set to elevate its AR capabilities further, and Fishermen Labs is thrilled to be part of this exciting evolution. Snapchat’s new Lens Studio program has selected seven leading AR/VR agencies, including Fishermen Labs, to partner with brands in crafting captivating experiences for Snapchat. This highly competitive selection process recognized Fishermen Labs’ extensive AR expertise among dozens of top agencies worldwide.
Fishermen Labs has rapidly become a prominent product development agency, celebrated for its innovative work across mobile app and web development, VR, AR, AI, and digital marketing. The agency has partnered with diverse brands like Walmart, IAC, Sony, and now joins forces with companies utilizing Snapchat for their campaigns.
Lens Studio empowers individuals and brands to create both local and large-scale Lens campaigns. Fishermen Labs eagerly anticipates collaborating with businesses of all sizes and industries to develop immersive experiences that enhance their Snapchat campaigns and deepen engagement with the community. Get ready for a new era of captivating AR experiences on Snapchat.
Recent Press
- Digiday. (2017, December 13). Snapchat keeps pushing toward self-serve Lens Studio. https://digiday.com/marketing/snapchat-keeps-pushing-toward-self-serve-lens-studio/
- The Drum. (2018, November 20). Snap onboards global agency partners for AR Lenses’ creator programme. https://www.thedrum.com/news/2018/11/20/snap-onboards-global-agency-partners-ar-lenses-creator-programme
- MarTech. (2018, November 20). Snapchat’s Lens Creative Partners Program helps brands find AR filter creators. https://martech.org/snapchats-lens-creative-partners-program-helps-brands-find-ar-filter-creators/
- The Drum. (2018, November 20). Snap onboards global agency partners for AR Lenses’ creator programme. https://www.thedrum.com/news/2018/11/20/snap-onboards-global-agency-partners-ar-lenses-creator-programme
- AdWeek. (2018, November 20). Snapchat’s Lens Creative Partners program is aimed at getting AR lenses in brands’ hands. https://www.adweek.com/performance-marketing/snapchats-lens-creative-partners-program-is-aimed-at-getting-ar-lenses-in-brands-hands/
