As a key partner in Sony Pictures‘ VR initiatives, we were thrilled to contribute to the home release of Jumanji: Welcome to the Jungle by crafting two unique augmented reality (AR) experiences that capture the film’s adventurous spirit.
Available at major retailers like Walmart and Target, shoppers can access a special Snapchat 3D World Lens by scanning a Snapcode on Blu-Ray and DVD packaging. This lens transports users to the heart of Jumanji, where they’ll face riddles, unearth hidden treasures, and encounter imposing creatures.
But the adventure doesn’t stop there. A secret Easter egg Snapcode awaits inside the packaging, rewarding those who solve the initial riddle and purchase the movie. This exclusive experience allows users to interact with the iconic Jumanji board game and witness scenes featuring the film’s beloved cast.
This project pushed the boundaries of Snapchat World Lenses, and we’re proud to be part of the first-ever use of Snapcodes on home entertainment packaging.
With the Snapchat partner program gaining momentum, we’re helping innovative brands embrace AR and reach a vast audience. Our strong relationship with Snapchat enables us to connect companies of all sizes with this exciting technology.
Experience the Jumanji adventure yourself: Scan the code below in Snapchat to unlock the 3D World Lens!
Read more about our Jumanji Snapchat Lenses in our feature in AdWeek.
