Project Overview
DJ Khaled teamed up with Wendy’s and Fishermen Labs to create an augmented reality (AR) lens experience to promote the Biggie Bag, a combo meal. Similar to the Travis Scott meal at McDonald’s, this collaboration aimed to attract customers and increase sales at Wendy’s stores.
Fishermen Labs also developed a special lens for the Daytona 500 event, using Marker Tracking technology. Users could point the lens at a Biggie Bag in real life and see DJ Khaled appear from the bag to promote the meal. Inspired by the Biggie Bag's design, we made a unique 3D DJ Khaled avatar, blending the bag's style with Snapchat's Bitmoji style. This demonstrates how AR can enhance traditional marketing, increasing a campaign's effectiveness.
Fishermen Labs also developed a special lens for the Daytona 500 event, using Marker Tracking technology. Users could point the lens at a Biggie Bag in real life and see DJ Khaled appear from the bag to promote the meal. Inspired by the Biggie Bag's design, we made a unique 3D DJ Khaled avatar, blending the bag's style with Snapchat's Bitmoji style. This demonstrates how AR can enhance traditional marketing, increasing a campaign's effectiveness.
Type of Experience
AR Lens
Technology Used:
Marker Tracking
