Augmented Reality

Nike x
Super Bowl LVI

Nike ran OOH digital ads on the side of the Staples Center ( Arena) in Downtown Los Angeles, which featured a scannable Snap code to launch this activation.
Project Overview
In this interactive experience created for the 2022 Super Bowl in collaboration with the stylist Antwuan, users get the opportunity to mix and match wild football inspired outfits on a 3D avatar, and place their creation in the real world!
Type of Experience
AR Lens
Technology Used:
Face Tracking
Watch our demo video:
Billboard on Arena
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