Augmented Reality

Nike x

Engaging users in new ways by empowering them to run soccer drills with Olympian Alex Morgan through the use of AR

Project Overview
Ever dreamed of playing soccer with one of your heroes? Nike and the Olympics tasked us with making that dream a reality. By using full body tracking technology, we were able to track the user's movements, like running in place and kicking to pass the ball or take a shot at goal. Based on these movements, Alex Morgan and opponents on the other team would react to the user’s movements, making this a heart-pounding interactive experience.
Type of Experience
Gamified AR Lens
Technology Used:
Full Body Tracking, Arm and Leg Tracking, Custom Gaming Logic, Custom 3D Modeling, Custom Animation, Snap Lens Studio
5 weeks
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