Project Overview
Crafted a social augmented reality (AR) lens to support pharmaceutical leader, AstraZeneca's "Here for More" direct-to-consumer campaign for Saphnelo, the first new systemic lupus medication in a decade. The AR lens, aligned with the lupus awareness campaigns, empowers the #HereForMoreCommunity to become "Butterfly Warriors," encouraging them to seize simple life moments and celebrate their resilience.
Learn more about the Here For More Community.
Learn more about the Here For More Community.
Type of Experience
AR Lens
Technology Used:
Face Tracking, Background Segmentation
