Augmented Reality

Liberty Mutual
LiMu Emu’s Ugly Holiday Sweater

Liberty Mutual invites users to tilt their head to control LiMu Emu, mascot for Liberty Mutual, decked out in an ugly sweater for the holidays.
Project Overview
Liberty Mutual invites prospective members to see potential savings on insurance through this head-tilt experience that controls the LiMu Emu mascot, fully decked out in an ugly holiday sweater.
Type of Experience
Social AR Lens
Technology Used:
Face Tracking, Head-tilt
Timeline:
3-4 weeks
Watch our demo video:
Snapchat: Scan this code
to try the Lens yourself
Next Case Study
MLB x Mastercard