Augmented Reality

Red Bull
Perfect Day

Red Bull invites users to swipe through a list of activities and craft their Perfect Day!
Project Overview
Imagine your Perfect Day with Red Bull's interactive Snapchat Lens. Swipe to explore many fun activities, handpick your favorites, and create your ideal schedule. When you're ready, SMILE! The Lens snaps a photo and generates a unique caption along with your selected adventures, ready to share your vision of perfection.
Type of Experience
Social AR Lens
Technology Used:
Photocapture, Carousel
Timeline:
3-4 weeks
Watch our demo video:
Snapchat: Scan this code
to try the Lens yourself
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