Project Overview
DJ Khaled teamed up with Wendy’s and Fishermen Labs to create an augmented reality (AR) lens experience to promote the Biggie Bag, a combo meal.
Fishermen Labs also developed a special lens for NASCAR's Daytona 500 event, using Marker Tracking technology. Users could point the lens at a Biggie Bag in real life and see DJ Khaled appear from the bag to promote the meal. Inspired by the Biggie Bag's design, we made a unique 3D DJ Khaled avatar, blending the bag's style with Snapchat's Bitmoji style. This demonstrates how AR can enhance traditional marketing, increasing a campaign's effectiveness.
🎉 Update (May 2024): This experience was highlighted at IAB NewFronts 2024 during the More Snapchat presentation, where it was announced that this was a big win for Wendy's, yielding 1.5 Million earned impressions for the AR experience in support of Wendy's Biggie Bag campaign.
Fishermen Labs also developed a special lens for NASCAR's Daytona 500 event, using Marker Tracking technology. Users could point the lens at a Biggie Bag in real life and see DJ Khaled appear from the bag to promote the meal. Inspired by the Biggie Bag's design, we made a unique 3D DJ Khaled avatar, blending the bag's style with Snapchat's Bitmoji style. This demonstrates how AR can enhance traditional marketing, increasing a campaign's effectiveness.
🎉 Update (May 2024): This experience was highlighted at IAB NewFronts 2024 during the More Snapchat presentation, where it was announced that this was a big win for Wendy's, yielding 1.5 Million earned impressions for the AR experience in support of Wendy's Biggie Bag campaign.
Type of Experience
AR Lens
Technology Used:
Marker Tracking
