Project Overview
NBA superstar Kyrie Irving hosted a youth basketball tournament with Foot Locker House of Hoops and used the opportunity to promote and give away his newest sneaker.
Users were given physical cards upon entrance that displayed his newest shoe in AR. Ten secret cards revealed a signed shoe, which triggered a win to giveaway a pair of signed shoes to the lucky winners.
Users were given physical cards upon entrance that displayed his newest shoe in AR. Ten secret cards revealed a signed shoe, which triggered a win to giveaway a pair of signed shoes to the lucky winners.
Type of Experience
Retail AR Lens
Technology Used:
Surface Tracking, Marker Image Tracking
Timeline:
6-8 weeks
