One of the biggest product developments to occur at Snapchat was the introduction of Lenses. Quite simply, people love them. And why not? Who doesn’t enjoy a nice puppy dog face? But that was only the beginning. Lenses got even better when World Lenses added 3D experiences, bringing augmented reality (AR) to the app and effectively creating the largest use case of AR in the world. Snapchat is by far the largest consumer application that uses augmented reality as a core piece of their product.
Now, Snapchat is about to up its game again, and we’re incredibly excited to be a part of it. Through its new Lens Studio program, Snapchat selected seven of the most experienced AR and VR product development agencies to help brands create fascinating and amazing new experiences for distribution in Snapchat. You guessed it– Fishermen Labs has been named a Lens Studio Partner.
This was a highly competitive selection process that included dozens of the world’s best AR production agencies. Snapchat sought out the ones with the deepest augmented reality pedigrees, hence Fishermen Labs consideration.
We’ve become one of the fastest-growing and most nimble product development agencies in the U.S., and are rapidly gaining recognition for our creative work across mobile app and web development, virtual reality, augmented reality, AI, and digital marketing. We’ve been honored to work with a diverse set of major brands and startups including Walmart, IAC, Sony, Lenovo, Puma, Regal Entertainment Group, the United Nations, Jet.com, Goodwater Capital, TBN, and now companies who conduct campaigns on Snapchat.
Snapchat’s new Lens Studio program now opens the door for anyone to launch a Lens in a local context, in addition to the big Lens campaigns seen today. We can’t wait to develop these cool new experiences and work with companies of all sizes and specialties to add a new dimension to their campaigns, enabling them to better communicate with the Snapchat community. Prepare to be delighted.