CKE Snapchat Lens
A playful Snapchat face and world lens announcing Carl’s Jr. and Hardee’s new charbroiled sliders.
As an official Snapchat Lens Studio Partner, we were introduced to the CKE team to help promote their new charbroiled sliders. We were happy to oblige for some of that small but mighty taste.
How do we connect users through augmented reality to the tangible sense of taste? Our challenge was to ensure playtime and shareability that’s easily digestible (especially for a hamburger lens).
Playtime makes for powerful impressions that engages users and drives consideration. Making slider puns visual, we were able to make a fun experience for users to create and share.
The benefit of being a Lens Studio Partner allows us to create both world and face lenses amplifying our AR capabilities.
We were able to play with branding and music to engage users without leave a bad taste in user’s mouths.
Fun characters, lively music, and clean loops encourages users to lean-in, create their own Snaps and share with friends.
The campaign successfully introduced CKE’s new product in a unique and engaging way, while also promoting further their nationwide brand. Across the two weeks of the campaign, CKE’s lenses were used in over 300,000 snaps and wracked up almost 2 million views. The placement in the Snapchat camera carousel produced over 8 million impressions.Visit Site