This editorial draws inspiration from the insights shared in IAB’s “Generative AI White Paper: June 2024.”
The future is here!
The future of brand activations is here, and it’s powered by artificial intelligence. Generative AI, a technology capable of creating content from text prompts, is set to revolutionize the extended reality (XR) landscape.
For our clients, this means more than experiences driven by 3D assets and animations following a script. It opens a world of possibilities for deeper engagement and unforgettable brand experiences.
Imagine XR activations that are not only visually stunning but also highly personalized and interactive, taking into account a wider range of contextual factors. With generative AI, we can tailor experiences to individual preferences, creating a stronger emotional connection between brands and consumers.
This technology also streamlines production processes, making it faster and more cost-effective to develop immersive XR experiences. We can now create more content in less time, allowing brands to scale their activations and reach wider audiences. Recent examples of this advancement include Snap’s GenAI features incorporated into Lens Studio 5.0.
But generative AI isn’t just about efficiency. It’s about pushing the boundaries of creativity. With AI-powered tools, we can generate a wider range of ideas, interactive elements, visuals, and narratives, unlocking a new level of innovation in experiences.
Responsible Use of Generative AI
We’re committed to using this technology responsibly, prioritizing data privacy, transparency, and ethical considerations in close partnership with our clients. Our goal is to harness the power of generative AI to create experiences that are not only captivating but also meaningful and impactful. Earlier this year, we established Fishermen Labs’ Generative AI – Principles and Practices, a set of guidelines we review together on a regular cadence.
Opportunities for the Future
As we continue to explore the potential of generative AI, we’re excited about the opportunities it presents for our clients. We believe this technology will play a pivotal role in shaping the future of digital marketing, and we’re thrilled to be at the forefront of this exciting revolution.
Stay tuned for more updates as we continue to innovate and push the boundaries of what’s possible with extended reality.
